Youth Vaping Awareness Campaign Hits The Streets Of Westminster

VPZ, the UK’s leading vape retailer, will take to the streets of Westminster today in a bold youth vaping awareness campaign to highlight concerns around super-size disposable vapes in the upcoming Tobacco and Vapes Bill.

A specially designed trailer will tour key locations including Whitehall, London Bridge, Millbank, and Parliament Square, between 10am and 1pm to shed light on the alarming rise of illicit ‘Big Puff’ vapes and its impact on youth vaping.

Alongside the trailer’s journey, there will be a gathering that will support the campaign cause and raise awareness about the importance of the ban on those illicit devices.

The trailer will feature two striking 1-tonne containers, one filled with legal 2ml vapes (3500 units) and the other packed with illicit, super-size disposable vapes (9000 units), showcasing the stark visual representation of the challenges the industry and policymakers could face if appropriate measures are not taken.

So-called ‘Big Puff’ vapes exploit a loophole in the vaping law that allows the sale of devices with greater liquid capacity than the legislated 2 ml.

By utilising an external plug-in tank of 10 ml, these vaping units effectively become a 12 ml product, which is 6 times more than the allowed vaping liquid in a disposable device. New devices are being approved by the MHRA weekly, some with more capacity than 12ml.

Despite being considered rechargeable, the super-size vape products are made with a low-quality battery, and an unchangeable coil which effectively makes them single use.

Greig Fowler, Director of VPZ – The Vaping Specialist, said: “We hope that our campaign will serve as a wake-up call to policymakers and the public, as it’s crucial that MPs act now to address the dangers of these super-sized disposables before the UK finds itself in the midst of another youth and environmental crisis.”

“VPZ is taking a stand against the dangers posed by the unregulated vaping products that threaten to undermine the forthcoming disposable ban in June. Our mission is to highlight the urgent need for action and collaboration to tackle these arising issues to the public.

“Dr Caroline Johnson outlined amendment NC9 which would bring this area into check, but the problem needs addressed now and not in 12-18 months’ time when the Bill is passed.

“If we fail to respond decisively now, we risk further harm to young people, an environmental disaster, and undermining vaping’s role as a smoking cessation tool, which has helped millions to quit smoking.

“We must work together to strike the right balance, protecting smokers and ex-smokers while preventing further damage to public health and the environment.”

VPZ strongly supports most of the Tobacco & Vapes Bill measures to tackle youth access, including restriction of naming, packaging, and marketing. However, it believes that there should be a balanced regulatory approach to protect adult smokers looking to quit while effectively cracking down on illicit and unregulated products in order for the UK to reach its 2030 Smoke-Free goals.

VPZ has previously warned adult vapers that the UK’s Tobacco and Vapes Bill could restrict some the favourite flavours that helped them quit smoking, potentially affecting around 3 million vapers and ex-smokers if passed.